Cold calling is
an activity in your sales process that can help your business to succeed.
Whether you like it or not, cold calling is the source of your insurance lead
generation and it’s how you can get insurance leads for agents. Although
there are many people that think cold calling is a waste of time, history has
proven otherwise. Cold calling actually works in generating health insurance
leads. Read along to find out how.
Never Make a Call Without a Script
Yes, you read it
right. You might think that you are an expert because you already have years of
experience in doing cold calling, but it does not mean that you can make a cold
call without having a pre-determined script. Without a script, it will be very
easy for you to lose focus and steer away from your objective. If you need some
guidance in terms of creating a good script, there are many telemarketing
script sample that you can find online.
Avoid Distraction at All Times
Another golden
rule of cold calling for insurance agents
is that you can’t multitask during a sales call. Sometimes it’s so easy to get
distracted during the day, especially when you are sitting at your desk and
making hundreds of phone calls. Perhaps your mind starts wandering around and
you start to make that call while doing something else. If it happened, you
need to be able to control yourself and focus on your conversation. If you are
distracted, you can easily lose a potential customer and business funnel.
Always Plan Your Calls
Most times, a
sales rep needs to leave voicemails during their sales call. This might happen
because the person they are trying to reach is unavailable. When you are facing
this situation, remember to always have a backup plan. Don’t speak too fast and
ramble when you are leaving the voicemail. It is understandable if you think
talking to a voice messaging computer system is weird for you, but you have to treat it as if you are talking to a real person.
When leaving a voicemail, keep your message as professional as possible. Keep
it short and simple, and talk straight to the point. If you plan your voicemail
carefully, it will increase the chance of having a call back from your
potential customer.
By now, you should already guess the most important factor in the success of your cold calling activity to get insurance leads for agents. It’s none other than planning. If you have a solid plan and you stay focus, you will be able to get a successful result in your cold calls and you will be able to get the leads that you need to grow your business. Have you got other tips that you can share? Leave your comments below!








